Matthew Felstead

Having edited the first true AI commercial for Lexus I have now been lucky enough to edit the second true AI commercial for Lexus.

Described as a one of a kind emotionally intelligent advertisement the technology responds to the viewers emotions whilst they are watching the film.I was given the task of editing five 60second films all conveying different emotions and different editing styles from one set of rushes.The emotions that needed to be portrayed were Happy, Puzzled, Relaxed, Stressed and Surprised.

The one I have posted here goes from Stressed to Relaxed.